Legal status
The most fundamental is the division of consumers into two broad groups: the organization of consumers and end users. These are two groups with a variety of consumer behavior, which differ on the following grounds: the legal status: is a legal person, natural, number and geographic concentration: the number of on orders of less than, and they are concentrated in a relatively small number of items, the purchase of goods: for this use in further manufacturing or resale to, a personal or family consumption, the purchases of goods: for equipment, raw materials, semifinished products, etc. . as well as large quantities of goods, ready-to-consumer, purchased in small quantities, the priority of demand: demand is a function of demand, not vice versa, so the cyclic fluctuations of greater impact on demand, the nature of information: for, price lists, special - tsifikatsii, technical data-word, the skilled information-to descriptions, catalogs, advertising, and fashion, rumors and etc. ...
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Creative Aspects
Now, with a wide nyhodom Russia on foreign markets, with its attempts to join the WTO, it is a requirement to abandon such a view nazvaniy.Mezhdu domestic consumer is accustomed to these brands, for him a drink called «brandy» or «sparking» not will be perceived as a full-fledged. This can not be said that our drinks exploit someone else's trademark (at least on the domestic market): the buyer knows that the brand is on the national drink, and do not consider them as competitors frantsuzskih.Situatsiya further compounded by the collapse of the USSR: cognac and champagne is produced in different countries, and the consumer market has remained united in Russia, and Ukraine, drink not only «our» brandies, but the Armenian, Moldavian, Georgian, who is also perceived as «their», but the letter is imported. The problem remains otkrytoy.Tvorcheskie aspects. The creative aspect is related to the choice of the brand name, which would assume a role very well. This is art that is difficult to algorithmization. However, there are some rules that are recommended to observe. ...
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Elasticity
If the demand of individual buyers was vysokoelastichen, the elasticity of total market demand would exceed the unit. But, as a rule, individual demand for goods was inelastic. Therefore, the elasticity of total market demand is provided in the event that a slight decrease in prices of goods on the market attracts large groups of recent buyers who previously did not acquire the goods. Hence it is clear ...
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