Legal status
The most fundamental is the division of consumers into two broad groups: the organization of consumers and end users. These are two groups with a variety of consumer behavior, which differ on the following grounds: the legal status: is a legal person, natural, number and geographic concentration: the number of on orders of less than, and they are concentrated in a relatively small number of items, the purchase of goods: for this use in further manufacturing or resale to, a personal or family consumption, the purchases of goods: for equipment, raw materials, semifinished products, etc. . as well as large quantities of goods, ready-to-consumer, purchased in small quantities, the priority of demand: demand is a function of demand, not vice versa, so the cyclic fluctuations of greater impact on demand, the nature of information: for, price lists, special - tsifikatsii, technical data-word, the skilled information-to descriptions, catalogs, advertising, and fashion, rumors and etc. ...
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An important feature
The name and address were not encouraged to ask: is obschesotsiologicheskoe rule based on the assumption that people are more frank, when assured that it will not have negative consequences for them. At the same time, it is necessary to include the data that then, in the processing of questionnaires, allowing the classification of responses to priznakam.Neobhodimo essential to take into account the important feature of human psychology, people are usually seeking to love on others and say that he was pleased. Therefore, firstly, we should not ask questions, the wording of which provide estimates. Secondly, it is desirable to the extent possible not to disclose to the interviewees, as a result you are interested. To this end, you can set up a few extra that did not have practical significance of issues. And third, it is desirable to try to verify the sincerity of charge by using special techniques (such as question-and-trap, which asked respondents with reference to non-existent film, company, etc. If you find that the respondent «watched» this movie or «enjoy» the goods that firms, it means that he cares only disingenuous, and that look like prestigious, and therefore must relate to the rest of his answers). ...
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Environmental cleanliness
Environmental cleanliness, suggesting a clean environment after use; • the unacceptability of excessive cost of the package that is able to raise the price of the listed requirements tovar.Iz recently dictated by common sense and due to the interests of the producer. Others may have a legal character (depending on the law of any country) or moral-where widespread ecological ideology, buyers may refuse to buy goods in ecologically packaged, and ...
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