The main difference

Take it as well as services: at the stage of «production», ie the emergence of goods from non-existence, there is no fundamental difference between the theater and film, between the advice and instruction manuals. But the film, written text, software exists in tangible form, and in this respect have all the qualities of goods. In particular, they can be reproduced, rastirazhirovany and then resold. But in principle ...
More ...

Since the circulation, calculated at the traditional segment, it seems, reached a peak, the newspaper went to other segmenty.Suschestvuet, however, some difficulty, sometimes you move from one segment to another, especially from the first (or only) to second. This risk of loss of expertise, the loss of the once-firm. The risk that a «double-edged» nature: on the one hand, firms with the image, such as youth, respectable clients can not accept lightly, but on the other, a familiar, old customers can not forgive «treason». Nevertheless, the benefits of the expansion of segmentation is usually outweigh, and this problem is, in principle, can be solved, for example, by using different segments of the various trade marok.V limit multiple segmentation could escalate into a full, ie cover all conceivable market segments. Such a situation has something in common with the mass marketing, but as if on a higher spiral coil, supposes a fundamental difference: not only covered the whole market, and each group of consumers in otdelnosti.Segmentatsiya based on the classification of consumers, as detailed below. ...
More ...

In our country, a problem that has a moral dimension: the mass consciousness does not always perceived as a violation of copyright vorovstvo.Otdelny kind of intellectual products are works of fine art, paintings and sculpture. In this case, copies and reproductions of the more obviously have less value, their production is not a replication-painting or sculpture, there is only a single chisle.Klassifikatsii tovarovDlya definition ...
More ...